I get the impression that the founders of Feminists for Life of America and the people at the top are very feminist and see being pro-life as part of a wider feminist equality and non-violence project. I also get the impression that a lot of their membership/support/celebrity endorsement are from people who aren't so committed to feminism but want to put a cuddly face to their pro-life position. Presumably, due to this they can't come out in favour of contraception (they don't have a policy on contraception) because they don't want to risk losing money from their members who are opposed to contraception.

However, if you look at the work they do, the vaste majority of it seems to be lobbeying for better maternity leave, protection for women from violence, provision of resources for pregnant students etc.